One name, one standard
A surname practice cannot hide behind a brand. That is the point, and it is why clients choose one.
Below is a concept, not a real business. One version of what you could build on kruglaw.com.
Legal practice
A practice built on one name, and answerable for it.
A small firm where the person you meet is the person who handles your matter, and the name on the door belongs to somebody who answers the phone.
Request a consultation About the firm
ConsultationsLitigationAdvisoryAppeals
You will speak to the lawyer
Not an intake team, and not a paralegal reading from a file they opened this morning.
Agreed before we start
Written, itemized, and revisited if the matter changes shape. No invoice should ever be a surprise.
- 1 First
A conversation
Half an hour, no charge, to work out whether we are the right firm.
- 2 Then
A written approach
What we would do, what it would cost, and what the risks are.
- 3 After
Only if it makes sense
Plenty of matters should end at the first conversation, and do.
Most people choosing a lawyer are choosing a person.
The first conversation costs nothing.
Surname-plus-law is the naming convention of the entire profession, and the short ones in .com are close to gone.
Krug is a real and reasonably common surname, which means the buyer is a specific firm or lawyer rather than a speculator, and they tend to know exactly what it is worth to them.
Seven characters, no hyphen, no spelling conversation on the phone. That is most of what a firm wants from an address.
Some ideas
A few things you could build here
None of these are the "right" answer. They're just starting points, and if you have a better one, we'd genuinely like to hear it.
A firm already called Krug
If that is you, this is simply your address, and the price is a rounding error against a single matter.
A lawyer starting out
Getting the .com at the start avoids the permanent low-level cost of a compromise domain.
A firm consolidating
Practices merging under one partner name need the address to match, and usually discover it is taken.
If you want it
We can build whatever you have in mind
Most domains are sold by people who only sell domains. Savo Group is a design, software, and marketing company, so if you want kruglaw.com live and working rather than parked, that is a conversation we can actually have. Entirely optional, quoted separately from the name, and no hard feelings if you already have a team.
Design and brand
Identity, site design, and the whole visual system. If you have a name and nothing else, this is where it starts.
Software and product
Web apps, platforms, integrations. The thing itself, not just the site that describes it.
Search and growth
SEO, content, and paid acquisition. Getting the domain found once it has something worth finding.
Tick the box on the offer form and we will include some thoughts on what kruglaw.com could become when we reply. Or say nothing, and we will just talk about the domain.
Terms
Two ways to acquire it
Not every buyer is in the same position, so the domain is available on any of the following. Tell us which suits you and we will put figures against it.
Purchase
$7,888
Pay in full and own it outright.
- kruglaw.com transfers to your registrar account, normally within three to five business days.
- Full ownership from the moment the transfer completes.
- Escrow.com available on request, with the fee split or covered by us on larger sales.
Lease
Agreed with you
Use the domain without buying it.
- We keep ownership and point kruglaw.com to your site for a monthly fee.
- The rate depends on the term and what you are building, so we agree it with you rather than publishing one.
- Sensible if you want to test a brand before committing to the full price.
- Cancel with 30 days notice, or convert to a purchase at any point.
Whichever route you take, there is no broker in the middle and no commission added to the price. Offers receive a reply within one business day.
Still thinking about it?
Names like this tend to sit until someone decides they want it, and then move quickly. If you're weighing it up, send a number and start the conversation. There's no obligation on either side.
Asking $7,888